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Microsoft Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing

Overview

What is Microsoft Dynamics 365 Marketing?

Microsoft Dynamics 365 Marketing is an integrated marketing management solution for marketing operation, planning, execution, and analytics across all channels—digital, social, and traditional. Capabilities include marketing resource management, multichannel campaign management, lead management, sales collaboration, social marketing, and marketing analytics.…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $1,200 per month
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Product Demos

Demo: Microsoft Dynamics 365 Marketing - Marketing Forms

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Demo: Microsoft Dynamics 365 Marketing - Email Marketing

YouTube
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Product Details

What is Microsoft Dynamics 365 Marketing?

Microsoft Dynamics 365 Marketing Integrations

Microsoft Dynamics 365 Marketing Competitors

Microsoft Dynamics 365 Marketing Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Microsoft Dynamics 365 Marketing is an integrated marketing management solution for marketing operation, planning, execution, and analytics across all channels—digital, social, and traditional. Capabilities include marketing resource management, multichannel campaign management, lead management, sales collaboration, social marketing, and marketing analytics. Microsoft acquired MarketingPilot, an SMB-focused marketing automation product, in 2012. MarketingPilot IMM (integrated marketing management) is the precursor to Microsoft Dynamics Marketing. Pricing starts at $125 to $200 per month per user.

Microsoft Dynamics 365 Marketing starts at $1200.

Orbis and Aprimo are common alternatives for Microsoft Dynamics 365 Marketing.

Reviewers rate Support Rating highest, with a score of 6.

The most common users of Microsoft Dynamics 365 Marketing are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(34)

Attribute Ratings

Reviews

(1-2 of 2)
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Score 10 out of 10
Vetted Review
ResellerIncentivized
We plan everything within groups of funnels, we divide tasks and try to maintain a steady schedule of content delivery, we use insights to reach a wider network of potential prospects and use templates for email marketing, videos, shareable links and so on. I greatly appreciate the tools in Dynamics 365 Marketing because of its capabilities and analytics.
  • Tracking of content
  • Ability to pinpoint where your content is going to be posted
  • Integration with other operating systems
It has a very good communication with other Dynamics products, it specifically assists us on creating email marketing with templates and more... It has landing pages so you can get insights and promote you product by gaining emails as influencers request news updates regarding their needs. I do not think it needs improvement in any aspect, I’m completely happy with it and I do recommend it.
  • It took a few months to get things in order and I believe I could’ve gotten started sooner, but I had to learn about it first
Very reliable
Kimberly Yolitz | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Microsoft Dynamics is being used by the Minnesota Chamber of Commerce to understand our members' interests, needs and wants from the Minnesota legislature and business community. We also use it to target specific segments of our customer (and prospect) database to market news and events that are relevant to them.
  • Allows for detailed segmented marketing lists
  • Customized email templates
  • Subscription management
  • Creating/Managing marketing lists - specifically copying them (dynamic)
  • The use of "Campaigns" - a campaign to us is not the same as how it is used in MDM
  • No Social marketing dashboard available (looking for something similar to Hootsuite where you can post/schedule posts.
It is well suited for targeting customer segments and keeping information on their preferences. While there are a lot of steps to set it up, it is very easy to use and pretty intuitive once you get in and start working with the specific areas. We also appreciate the email templates.
  • We've only been using it for 8 months so I cannot comment on the cost aspect
  • From a marketing and data perspective - it is invaluable.
While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.
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